Applied Marketing Foundation Programme (AMFP)

Programme Overview

The Applied Marketing Foundation Programme (AMFP) is a comprehensive entry-level training designed to equip marketing rookies with fundamental marketing principles and practical skills. This programme serves as a critical launching pad for aspiring marketing professionals, providing a solid foundation for future career growth.

Programme Synopsis

AMFP is an intensive 4-Saturday programme that transforms marketing novices into confident, skilled marketing professionals. Participants will gain a comprehensive understanding of marketing principles, frameworks, and practical applications across various business contexts.

Who Should Apply

• Marketing Interns
• Assistant Brand Managers
• Fresh Graduates
• Students pursuing marketing careers
• Professionals transitioning into marketing roles
• Entry-level marketing team members
• Entrepreneurs seeking marketing foundational knowledge

Admission Criteria

1. Recent graduate or currently studying marketing-related field
2. Passion for marketing and brand management
3. Basic understanding of business concepts
4. Strong communication skills
5. Analytical mindset
6. Enthusiasm for learning and professional development

Mode of Delivery

• Live Hybrid Learning 
  • In-person sessions at BLIM Place
  • Simultaneous online streaming
  • Interactive workshops
  • Group assignments
  • Practical case studies
  • Recorded sessions for review

Unique Selling Propositions

1. Comprehensive foundational marketing training
2. Practical, application-focused curriculum
3. Taught by industry experts
4. Hybrid learning flexibility
5. Networking opportunities
6. Career guidance and support

Investment

• Programme Fee: ₦300,000
• Includes: 
  • Full programme access
  • Course materials
  • Lunch and refreshments
  • Certificate of completion
  • Post-programme career guidance